Our Story
We are Betty and Yehudit, sisters and best friends, and we run ile’ together.
The story of ile’ began in early 2022 when I, Betty, founded the brand as a sustainable line made for pole dancers. As a former pole dancer myself, I combined my passion for cute yet comfy pole wear to create something special. From the start, I took on multiple roles—designer, social media manager, copywriter, photographer, and even model.
In early 2024, ile’ underwent a significant transformation. We expanded our focus from solely creating to pole dancers to creating sporty and timeless fashion pieces for women, crafted from the softest natural fabrics (especially bamboo). At the beginning of this year, my sister Yehudit joined as a creative partner. With her unique taste, she brought a fresh perspective to our minimalist and simple designs.